Here you go! Using golden ratio simplifies the decision in determining the sizes for text hierarchy. If you have a title of size 24px and are wondering what is the best size for body text, that’s correct! Divide it by 1.618, which comes 14.83 which you can round up to 15px or 14px. If you have a hard time figuring out the sizes of different text hierarchies in your design composition, you can use golden ratio as a guide to determine the best size for each of them. Use smaller squares of unit 1, 2 or 3 to define gutters and content spacing” 4. “Tip : Use larger squares like unit 8 and 13 to define layouts. However, one can make use of golden rectangles to ensure that the inter-layout spaces are proportional and calculated. Management of these positive spaces or negative spaces often make or break the final result. Many a times, we go by standard padding and margin to define the gutters and spacing between the content blocks irrespective of what the layout sizes are. Defining spacing between content using Golden Ratio Let us know if we, at Fingerprint, can help with your brand identity and join the ranks of the timeless logos.Defining the height of any view is very prominent in Graphic design as compared to Web design since content is the factor that decides the height of the page in web design. When designing logos for our clients, we always keep these aesthetics in mind. The beauty, grace and elegance are found all around us. The new Twitter bird is actually a collage of circles creating the flowing design. Has Twitter joined the ranks of the Golden Ratio principal? It appears so. Not only does the swoosh bring movement and flow to the logo, it also brings the grace we find so pleasing.Īpple’s designers do it again, with the amazing design of circles comprising the clouds and utilizing the Golden Ratio triangle, they created a flowing icon which has led to many articles being written on the use of the Golden Ratio in their design process. With the elegant swoosh fitting perfectly to the Golden Ratio and using the Fibonacci spiral tucked inside the rectangle, we find beauty and simplicity. In 1971, Carolyn Davidson, who was at the time a design student at Portland University created one of the most famous logos, the Nike Swoosh. Width is 755 and height is 289, being a ratio of 1.61 to. Again, whether Lindon Leader, the man behind this great logo, knew he was doing this or not, the mathematical proportions of the Golden Ratio are seen again. The simplicity with the arrow between the 2 words is a lovely play on the icon and letters and is pleasing to us. Yet the logo is perfectly balanced and the outlines that map the logo are circles with diameters proportionate to the mathematical Fibonacci series. Was this coincidence? According to Janoff, he did not have this in mind at the time of design. With all its simplicity and spot on mark, Rob Janoff, created the iconic Apple logo.

Take a look at a few of the logo examples. Artists have been using it for centuries, including Leonardo da Vinci and Salvador Dali. The Golden Ratio has found its way into logo design, either the designers had this in mind or their design expertise led them to subconsciously create a stunning logo. Some of the greatest mathematical minds of all ages, from Pythagoras and Euclid in ancient Greece, through the medieval Italian mathematician Leonardo of Pisa and the Renaissance astronomer Johannes Kepler, to present-day scientific figures such as Oxford physicist Roger Penrose, have spent endless hours over this simple ratio and its properties. Studies by psychologists have been devised to test the idea that the golden ratio plays a role in human perception of beauty. The results showed that the most favored choice was the “Golden Rectangle” (with ratio 1.618).Īccording to Wikipedia: The golden ratio is an irrational mathematical constant, approximately 1.61803398874989. The Golden Ratio! Fechner’s experiment was simplified: ten rectangles varying in their length-to-width ratios were placed in front of a subject, who was asked to select the most pleasing one. In 1860 German physicist and psychologist Gustav Theodor Fechner proposed that a simple ratio, an irrational number defines the balance in nature. There has been a theory why we find our surroundings so pleasing when it comes to design the Golden Ratio comes into play. We find the grace and pleasure in surroundings around us, be it nature, people, places, architecture and yes, design. Beauty is found in the eye of the beholder.

Goldenratio logo